Drive

Drive

OUT NOW
AUTHOR: Daniel H. Pink
PUBLISHED: 13th January 2011
ISBN: 9781847677693

Regular Price: £9.99

Special Price: £4.00


A book that will change how you think and transform how you live

Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives,
to learn and create new things, and to do better by ourselves and the world.

Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
'Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ...<I> Drive</I> will make you rethink everything you do to motivate yourself and those around you.', Richard Wiseman, author of 59 Seconds and Quirkology
'What really drives high performance? In this eye-opening book, Daniel Pink draws on 40 years of science to offer some surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery, and purpose to help us work smarter and live better.', Chris Anderson, author of The Long Tail and Free
'Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes.', Financial Times
'As Dan Pink's new book <I>Drive</I> argues, financial incentives are no longer enough to give a business an edge: in an economy driven by ideas and creativity, it's more effective to give workers a sense of purpose, of mastery, of autonomy over their time and their tasks. Because the only certainty in the decade to come is that disruptive change is going to continue to catch out businesses that are unprepared.', David Rowan, Daily Telegraph
'<I>Drive </I>drives a stake through the bedrock of classic "if-then" motivational theory. It demonstrates in an entertaining way how self-motivated rewards provide their own behavioural alchemy, exposing the mismatch between what science knows and business does.', James Borg, author of PERSUASION: THE ART OF INFLUENCING PEOPLE

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